A system that turns the reach you already create into a steady flow of clients, built around buyers relocating to Charlottesville.
You went solo because the leads already came from you. Nine of eleven deals last year, all organic. The goal now is more of them, with a focus on out of state buyers who find you online and connect with you before they ever land in Charlottesville. You know social works. You need a system around it, and your time back.
Your content already connects. Two reels in the millions of views. That is the hard part, and you have it.
The gaps are not talent. They are system and time.
Momentum resets every time posting goes quiet. A steady cadence keeps you compounding.
Blend your personal life with your listings so the page feels like you and proves you sell homes.
Fifteen intentional minutes a day, in your voice, puts you in front of people already asking about Charlottesville.
A real content strategy and monthly calendar that blends your life with your listings, edited from clips you send so it stays authentically you. We handle captions, hashtags, scheduling, and posting across Instagram, Facebook, and LinkedIn. Plus your Charlottesville guide series with ManyChat that captures leads automatically, and daily engagement in your voice.
Once the foundation is consistent, roughly thirty to sixty days in, we run Meta ads across Facebook, Instagram, and WhatsApp. We retarget people who already know you and reach out of state buyers looking to relocate here.
Ads send people to your profile. A consistent, trustworthy profile converts that traffic instead of wasting it. Foundation first protects every dollar.
Guide opt ins land in your messages through ManyChat. Once ads run, we route people to a landing page, DM, email, or call, however you like to connect. Every lead lands with you.
All marketing stays in English for now, where your market and closings are. Your Spanish stays a quiet trust signal in your bio. We revisit a dedicated push only if the numbers justify it.
You review, approve, and tell us what to change. You never touch the production.
Go enjoy Puerto Rico and Peru. When you are back after the 22nd, pick the tier that fits and we start building right away. Whatever you decide, this strategy is yours to keep.